Your brand reputation can drive people to purchase from you and stay loyal or it can drive people away. But what components make up your brand reputation and how do you build a great one?
There are several elements that go into building your reputation. Customers look at how you present yourself. They look at what your brand does on social media and how up to date your website looks. They pay attention not just to what you say but how your brand behaves. Customers want to work with a brand that knows how to present itself proficiently.
Clients tune in to how you behave when you have to work with them directly, i.e. your customer service outlets. They’ll take notice of how easy it is to get a hold of you and what type of service they receive once they do. All of these pieces go into how you present your business and build a brand reputation.
Beyond that, your products and services play a role. Anything you offer needs to be quality. Your services and products have to deliver on their promises or surpass them. A customer is much less likely to purchase from you again if their first experience doesn’t go well.
There’s a quote by Larry Page that businesses can live by to help them build an excellent brand reputation, and that is “always deliver more than expected.” If your company strives for this, then you’re well on your way to building a brand reputation that will encourage repeat customers.
These two things really are the foundation for building a better reputation. Just remember to be authentic in how you present yourself and to be honest about the value of your products. Engage with your customers on many levels from social media to answering customer calls. Take heed of customer feedback too. When you listen to client needs it builds trust and shows you care.
At Zedd Solutions, we want to help you build your brand reputation. We offer a variety of solutions to help strengthen your customer service offerings. We can represent you 24 hours a day, 7 days a week and 365 days a year. Our technologies are leading edge and our people are the best. You can trust us to build your brand for the better.